WWF launches push to divert plastic waste

The World Wide Fund for Nature (WWF) has announced a new global push to divert 10 million tonnes of plastic waste from the communities, waterways and forests.

The formation of the new ReSource: Plastic activation hub comes after internal WWF estimates found that as few as 100 global companies have the potential to prevent 10 million metric tonnes of plastic waste pollution - If done through industry, private sector and government collaboration.

“To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximize, measure and multiply their commitments to make this a reality,” said Nik Sekhran, Chief Conservation Officer, World Wildlife Fund.

Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.

The announcement comes after new report has detailed the human cost of mismanaged waste, finding that one person dies every 30 seconds in developing countries as a result of improper plastic waste disposal.

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