Global push to invigorate the circular economy


The World Business Council for Sustainable Development (WBCSD) has launched a new program, Factor10, which aims to integrate the circular economy principles of life-cycle thinking and resource optimization into business models.

The program, with signatories from over 30 international companies together worth around USD $1.3 trillion, aims to ‘reinvent the way that business produces, uses and disposes of the materials that make up global trade, by moving away from the traditional “take-make-dispose” economic model to one that is regenerative by design.’

WBCSD has released a number of practical guides, business cases and scalable solutions for implementing the circular economy. The most recent of these was “The new big circle: How circular economy is already disrupting business models,” released in collaboration with The Boston Consulting Group at the World Economic Forum in Davos .

The guide draws from research, survey responses and interviews with individuals who have first-hand experience integrating the circular mindset.

Highlights include:

  • 10 recommendations for implementing the circular economy

  • Over a dozen new case examples written for middle managers

  • A new process for thinking about circular innovation within business

  • Recommendations to take human capital into account

  • Empowering and educating employees

The guide also includes compelling business reasoning behind circularity. For example, 96% of practitioners surveyed for the publication believe that the circular economy is important to their company’s future success. An even higher percentage (97%) indicated that the circular economy drives innovation to help make the company more efficient and competitive.

More information is here